Coachella has long since been known as one of the world’s most prolific festivals, quickly rising in popularity since its inception in 1999 and famous for its incredible line up of acts year in and year out. The astronomical rise in attendance has seen upwards of 250,000+ people on the festival grounds in 2017, with revenue grossing almost $115 million.
If you're catching a flight to Coachella Valley for the festival, then you might be in need of some fresh 'fits to keep you company. After all, Coachella is quite possibly the most hyped festival clothing wise; the good, the bad and the...definitely not good.
The stacked 2020 line up has just been released, and it’s safe to say Coachella has delivered.
Headlining the weekend are revolutionary nu metal renegades Rage Against the Machine, rap’s stepchild Travis Scott and melodic singer-songwriter Frank Ocean. The genre mayhem is only getting started though, with a ton supporting artists across trap, rap, alternative, pop, rock and more.
Here are some of the standouts:
Long-term Culture Kings fans will remember Big Sean from his in-store appearances back in 2013 on the back of the acclaimed Hall of Fame album. This era saw Sean dropping huge singles including ‘I Don’t F*ck With You’, ‘Paradise’ and 'Beware' in the lead up to one of his greatest albums to date, Dark Sky Paradise.
In the wake of emotional and relationship trouble, Sean went on to release the perspective bending I Decided., featuring introspective singles like ‘Halfway Off The Balcony’, as well as hip-hop gold in the likes of ‘Sacrifices’ and ‘Moves’. Double or Nothing was released soon after, a collaborative piece with producer Metro Boomin’, featuring instant classics like ‘Pull up and Wreck’ and ‘Big Bidness ft. 2 Chainz’.
Worldwide rapper 21 Savage is also performing at Coachella, widely known for his lyrical flow within the popularised mumble rap genre. In recent years, 21 has made a clear distinction toward more widely understandable vocal production, particularly on his latest project I Am > I Was.
The thought-provocative record debuted at number one on the Billboard 200, featuring the hugely recognised track ‘A Lot’ alongside rap veteran J Cole. I Am > I Was featured other big names, including Travis Scott, Post Malone, and Childish Gambino. 21 Savage is also prevalent within the trap scene, with several hit tracks being remixed, including Hunnid On The Drop by hip-hop instrumentalist and trap Forefather Mr. Carmack.
Likely not on everyone’s shortlist, BADBADNOTGOOD are a classical jazz unit specialising in something exciting; rap collaborations. BADBADNOTGOOD have collaborated with incredibly well-known names within the rap scene, including Tyler The Creator during his OF heyday, Snoop Dogg, an entire album with Ghostface Killa of the infamous Wu-Tang Clan titled Sour Soul, as well as producing Earl Sweatshirt's debut album Dorris, among several other works.
A household name for anyone into low fi, ambient or downright smokey tunes to kick back to, BADBADNOTGOOD is an absolute must if you’re hitting up Coachella.
As you know, Coachella is downright Genre Neutral when it comes to drafting a line-up, taking on artists across a plethora of music. Whipped Cream is next on the must see list, lesser known like BADBADBADNOTGOOD, but a Queen at what she does. Hailing from Vancouver Canada, Whipped Cream is taking the trap and bass scene by storm, having her tracks played worldwide and supported by Kingpin artists like RL Grime.
If you’re looking to get loose for a set or two, this is where you need to be.
Somewhere between ambient and feel-good hype, Swae Lee is the picture of a laidback festival, spending the day with a drink in hand and not much out of hand. One half of Rae Sremmurd with his brother Slim Jxmmi, you’ll be sure to cop some energy during his set as well. Swae broke out of the gates in style, initially blowing up from hits like ‘Black Beetles’, before moving on to pursue his personal career, collaborating with artists like Post Malone, Drake, Wiz Khalifa and more.
A step sideways of Swae Lee, JOJI is a melancholic wonderland for the troubled youth of today, using haunting vocals and ambient low tempo beats not unfamiliar to those of Frank Ocean. JOJI has capitalised on an easy listening appeal from the onset of his career, managing to create a working formula with emotional lyrics and catchy production.
Best played in a dimly lit room, solo drive or fading hours of daylight at one of the best festivals around, make sure to catch JOJI at Coachella.
A great among rappers, Denzel Curry brings to the scene hard bars, witty lyricism and a punchy arsenal of unique beats. Carving himself a pedestal, Denzel Curry is helping reignite traditional hip-hop flows and structure, leaving the mumble scene and one liner hook staples out of his discography. Appearing only a few months ago at Culture Kings, Denzel is easily one to watch out for.
Denzel made waves recently on the back of his latest album Zuu, appearing on ‘Kenny Beats The Cave’, freestyling an absolute monster of bars touching on everything from salamanders to Wu-Tang. One of his latest tracks, Ricky, is also making the rounds worldwide.
FLUME & SLOWTHAI
You’ll be hard pressed to find anyone who hasn’t heard of Sydney born Flume, with his rise to fame in the experimental scene being close to meteoric. Debuting as a solo act after leaving What So Not to pursue a different musical direction, Flume then went on to release his award-winning self-titled debut album Flume, shortly reinvented with rap influences, including Ghostface Killah.
More recently, Flume released a full-length mixtape with a short film to accompany it, diverting away from the sounds of Skin in favour of grittier, more industrial sounds. On the mixtape is hip-hop artist Slowthai, who is also performing at Coachella – surprise duo performance anyone? Slowthai is easily recognisable by his edgy, grime rap style, as seen in the clip below.
There are two sides to Rich Brian, the OG rapper with flows to match Wu-Tang, and the new-wave pool party Rich Brian. Honestly, they’re both great depending on what mood you’re up for. Coachella? I’ll take either. Rich Brian has been putting out catchy as hell tunes lately with artists like Joji, Baauer, Trippie Redd, 88rising and more.
Here’s a throwback for the rap fans out there.
That's it for the breakdown, we'd be here all day otherwise. Check out the full line-up below or click through the image to land on the official Coachella website for more information.