What’s On Melbourne: Culture Kings Turns Up for Race Week
The 2025 Australian Grand Prix is about to take over Melbourne, and Culture Kings is making sure every F1 fan is geared up for the action. From exclusive events to official team collections, the experience-first streetwear giant is transforming Race Week into an unmissable event.
Starting Monday, March 10, Culture Kings is putting Melbourne in the fast lane with a packed schedule leading up to the big race. Expect an adrenaline-charged week featuring a rare up-close encounter with an authentic McLaren Showcar, hands-on racing simulators where you can test your reflexes. Whether you’re a die-hard motorsport fan or just looking to soak in the hype, Culture Kings is the place to be.
In a massive move, Culture Kings is teaming up with McLaren, Puma x Ferrari, and Adidas x Mercedes Benz to bring fans one of the biggest F1 merchandise drops out there. Think Mitchell & Ness x McLaren heat, Puma x Ferrari must-haves, and Adidas x Mercedes Benz essentials—everything you need to rep your favourite team in style. Whether you're watching from the stands or catching the action in the city, you'll want to be fitted right.
And the best part? If you missed out on race day tickets, Culture Kings Melbourne has you covered. Catch the Grand Prix live in-store on Saturday, March 15, and Sunday, March 16, surrounded by the ultimate streetwear and motorsport energy.
Race Week Activity Schedule*
- Friday 28th February - Adidas x Mercedes Benz Reflex Challenge Activity
- Monday 9th - Tuesday 11th March - McLaren Showcar Display / McLaren AGP Track Simulators
- Wed 12th - Thurs 13th - F1 Archival Display
- Sat 15-Sun16th - Australian Grand Prix Watch Party
*Follow Culture Kings' Instagram for updated information.