Jay-Z's company Roc Nation has expanded into clothing with the release of Roc Nation Apparel. Emory Jones, an early friend of Hova, has developed the new line that offers much more than the typical branded T-shirt. The new collection that Jones describes as "luxury comfort" has hats, tees, hoodies and shorts and is Australian exclusive to Culture Kings outside of the companies own site.
When asked by GQ why the entertainment company wanted to create a streetwear line, Jones said,"I think we just wanted to represent our lifestyle of where we're at right now. When you're moving around the world like we are, it was like, why not? Look, we're not trying to be a fashion brand, we're just trying to be a part of culture." The exclusive range is set to be available on the 20th of November online on the Roc Nation Brand page and soon in select stores with Culture Kings being one of the first retail stores on the globe selected to carry the line.
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