Joining the Culture Kings ranks this Boxing Day are technical streetwear enthusiasts known as ‘PYRA’. Fronted by New Zealand born streetwear master Sam Moore, fulfilling both the Founder and Creative Director roles, PYRA will only be sold exclusively via Culture Kings and the official PYRA website.
Streamlined for the elements, PYRA blurs the lines between technical alpine functions and a premium streetwear aesthetic, offering garments that are made to last beyond the seasons. With durability ingrained into every piece of clothing, as well as a sustainable vision for the future, PYRA have quickly established themselves as a force to be reckoned with amidst the fashion landscape. PYRA brings you a completely purposeful wardrobe of technical fabrics, organic cotton, graphic jersey and aggressively elegant accessories that reinforce your season-to-season wear.
PYRA are venturing into uncharted waters with terrain-based streetwear, carving a groove within the outdoor element for the adventurous at heart. Pushing the boundaries one step further, PYRA also pursue environmentally friendly ethics, including the use of 100% biodegradable packaging, organic cotton in 80% of their tees and regenerated nylons across the board, deliberately sparking a conversation between consumer and brands about the future of our planet.
PYRA have quickly established themselves with wind and weatherproof items like the Technical Fleece Vest, constructed with double cargo military-style pockets, breathable mesh linking and heavy-duty bonded sky-nylon.
Season 1 of PYRA is set amidst the beautiful natural elements of Lake Tekapo, found on the South Island of New Zealand. Lined with snow-capped mountains and a turquoise lake of glacier origin, the forward-thinking alpine range is the perfect combination of harmonious energy and natural elements.