Here at Culture Kings, we take sneaker care very seriously. What's the point in dropping big dollars on a pair of kicks when you're just going to let them get stained and scuffed? Caring for your shoes is important to maintain their look and feel, so follow these steps to make sure your kicks are as good as the day you bought them.
One of the first steps to caring for your shoes is protection. Use a Sneaker Protector keeps your sneakers looking newer and cleaner for longer. Go for a non-toxic, water-based formula that acts as an invisible protective barrier against dirt and stains, making repeat cleaning easier.
It also might be worth using an Odor Protector. Go for one that prevents and eliminates unwanted odour-emitting bacteria with a pro-bacterial formula.
If your shoes are leather, use a product specific for Leather Care. A water-based cream that combines proprietary nutrients and sealants will nourish and protect leather helping to restore that ‘new shoe’ look and finish. Something with conditioner also protects your shoes from UV rays and creates a water-resistant seal.
The next step of caring for your kicks is proper cleaning. Using a professional Sneaker Cleaner concentrated solution accelerates the breakdown of dirt at a microscopic level and continues cleaning long after application. Try and get a cleaner that is safe to use on most materials including suede, nubuck, leather and canvas.
It's important to give your shoes a complete clean every once in a while with a brush, so get your hands on a Sneaker Care Kit which comes with a Sneaker Cleaner and Premium Shoe Brush; the two essential products needed to keep your sneakers looking clean and crisp.