History 101: Nike Air Max

History 101: Nike Air Max

Since the late 80's the Air Max has been a staple in wardrobe across the world as it offers visible cushioning with every step. In 1987 the world was introduced to the Nike Air Max 1, a shoe that didn't hide the main feature, it made it visible for the world to see. Allowing people to not only feel comfortable but to see the reason why it created an instant love affair with collectors which remains to this day. Constructed for athletes and successfully transitioning into the streetwear style scene, the Air Max truly has done it all and remains a powerhouse for this iconic brand. With new colourways releasing in new and exciting silhouette's, the Air Max legend will continue to grow as this shoe provides lightweight cushioning for all that chose to wear it proudly. The latest evolution comes in the form of the Air Max 1 Ultra Essential, a shoe that is lightweight and features perforated synthetic leathers and a heel Air-Sole unit for increased ventilation. Paying tribute to what made the original Air Max 1 so great, the Ultra Essential is set to take the game to a whole new level. Available now In-Store and Online at Culture Kings, click here to grab your pair today.


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