Fanatics, Jay-Z & Meek Mill shook hands on a deal to buy sportswear brand Mitchell & Ness. Jay-Z, who refers to himself as “an early adopter” of Mitchell & Ness, was one of the several rappers who helped usher in the popularity of (oversized) throwback jerseys in the early 2000’s. “I was an early adopter of this brand, as well as a part of a departure from athletic wear”, Jay-Z said in a statement, “I’m proud to play a small role in bringing it back, and in some cases, introducing the authenticity and quality of Mitchell & Ness brand to a new generation”.
“Fashion is cyclical, but classics are forever. Mitchell & Ness is a true classic.”
Fanatics, Jay-Z and other celeb investors plan to expand the brand meaning we should see more of Mitchell & Ness in years to come. Throwbacks and jerseys are expected to become the next trend, get a leg up now by finding one from our huge range of Mitchell & Ness Jerseys, Tees and Headwear.