ESPN has reported that ex-NFL quarterback Colin Kaepernick has been named the face of Nike's 'Just Do It' campaign's 30th anniversary. SportsCenter has added that Nike had signed Kaepernick on in 2011 but hadn't used him publically until now. Just three days prior to the 2018 NFL season's opening game, Nike has generated a tonne of buzz surrounding the choice, especially considering they are an NFL corporate sponsor and provide the official jerseys for the league.
Awesome new Nike “Just Do It” ads pic.twitter.com/JFaAfm3ize— Darren Rovell (@darrenrovell) 3 September 2018
BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5— Darren Rovell (@darrenrovell) 3 September 2018
Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years, even though they didn't use him. pic.twitter.com/Z0UNIYxvWS— SportsCenter (@SportsCenter) 3 September 2018