IVY PARK, co-founded by Beyoncé, have brought their innovative and effortlessly cool workout wear to Culture Kings.
IVY PARK is an activewear brand that merges fashion-led design with technical innovation to create a new kind of performance wear; modern essentials for both on and off the field.
The 20-piece collection is based around a core of performance pieces with three different legging shapes at the very heart.
60% of the collection is true performance wear while the other 40% is casual wear and accessories for everyday effortless leisure and high performance activity.
IVY PARK release four key collections a year and a new product and colour is injected every six weeks.
Shop IVY PARK in stores and online at Culture Kings from 10am 12 May.