The NMD silhouette has turned out to be an absolute monster for adidas Originals over the last year and with numbers being extremely limited, getting your hands on your very own pair can be tricky. Culture Kings new Snapchat Release system has proven to be a hit as the company has tried to level the playing field, so everyone has a chance to get a pair.
After the release of the NMD in several colourways over the last two months, all customers have had to do is either line-up outside their nearest CK store or go the online route through Snapchat. Using the mega-popular social app to launch out a code which customers can then enter in on the Culture Kings Snapchat page and unlock the shoe to purchase has offered customers a much better chance at scoring these sought after kicks. Why lineup out in the cold when you can score your very own pair from the comfort of your couch right?.
Rumours are that customers might have yet another chance to score a pair of NMD's from Culture Kings before the year is out. With no details currently available, stay tuned to the blog and you might just be able to score your very own pair In-Store or Online at Culture Kings.